I love building startup with Web3 superpowers
Helloπ, I am @AlexNomads
Trilingual Head of Marketing focusing on GTM, partnerships, branding & giving AI Agents superpowers to web3 startups.
Six years growing web3 startups (DeFi, Wallets, Gaming, DeAI, L2, Chain Abstraction, Prediction Markets). Iβve hired & trained teams for Pre-seed, Series A/B startups & agencies in the UK, US, AUS & EU.
Below are some of the most recent case histories and projects I have had the pleasure to work on.
Watch my speech about DAOs and governance π
Grow the gaming community of the top web3 metaverse
As a community growth, partnerships builder and ambassador at The Sandbox, I have:
- sold 224+ NFT LANDs through affiliate marketing reaching over $200k in sales
- built partnerships with crypto exchanges & gaming design schools, scouted crypto-artists.
- educated thousands of people organizing in-real life meet ups and talking at conferences and in podcasts on National Television.
Here is an article with some of my achievements.
Sebastien Borget, founder of The Sandbox tweeted:
"Alex has been hosting meetups in an art galleries in Barcelona to present the potential of NFTs to aspiring artists!
Words + Actions
We educate and show the benefits for Creators of NFTs"
Growing the Dev and DeFi community of the largest Wallet ecosystem with $100B secured
Growing the audience from scratch for an EVM Wallet for Web3 Gamers
As a head of marketing, I have helped qubit wallet to:
- craft B2B/B2C product marketing strategy from scratch & created brand visual identity
- partnership outreach (web3 games BGA, infra Safe, EVM L2 including Polygon, Arbitrum, Optimism, zkSync)
- First 500 Beta testers user acquired, increased the overall community by 54% & reached 8.4% engagement rate
- managing external partners (video production, influencers, PR agency, web3 quest tools)
Empowering the Largest Developer of the Metaverse (acquired for $450M)
As a head of marketing and ecosystem partnerships, I have helped LandVault build:
- 30+ partnerships with Web3, GameFi/DeFi companies (e.g. Chainlink, DappRadar, The Nemesis, Lighthouse)
- Hiring & training early-stage marketing team
- Rebranding with their marketing team the company following $25M Series B fundraise
- Launching a new blockchain protocol, Matera
- Joined 100+ conferences, Twitter Spaces & podcasts to create leads (D4A conference, EBC Barcelona), increasing Twitter reach by 15% and engagement by 10%.
Sam Huber, CEO of LandVault said:
"Alex is a wealth of knowledge when it comes to blockchain and the web3 ecosystem, with a passion for building communities and partnerships. He has a proven ability to build relationships internally and externally and evangelise complex products to non-native stakeholders. He was a critical part of launching LandVault into the largest builder in the metaverse and crafted the first partnerships for Matera. I recommend Alex to anyone who is building their ecosystem in the web3 space!"
Attracting users for an experimental Prediction Markets
As a dmarketing consultant, I have helped Reality Cards building their experimental prediction market and NFT marketplace by
- onboarding DeFi users and artists
- clarifying tje branding position statement
- running a PR campaign
- hiring and managing community managers
- running podcasts/streaming
Pedro Herrera, ex Head of Research & Analytics at DAPPARADAR:
"I had the chance to moderate a panel where Alessandro and other experts discussed the Web3 landscape from different perspectives. Alessandro was able to capture his audience while talking about the metaverse. I was impressed by the way he illustrated a complex topic in clear and digestible terms
In addition to public speaking, Alessandro secured a partnership between DappRadar and Land Vault. I started the conversation with Alessandro to explore our synergy options and could easily see his knack for connecting with people and understanding their needs and contexts."
Reaching 500+ million gamers worldwide
As a Head of Community & Partnership Growth at BlueStacks and Game.tv, I have:
- developed a marketing strategy that generated 100,000 eSport tournament participants and 40,000 app installs (iOS+Android July-Dec 2020)
- produced 1,300+ video content on Telegram, Discord, YouTube, Twitch & Instagram reaching 2.4 million impressions. We also organized 2 LIVE events (300+ attendees).
- growth Affiliate traffic by 271% (2018-2020)
- increased CPI revenues by 63% (Jan 18 - Sep 20), using YouTube & Twitch affiliates as leverage
- reached 7,000,000+ YouTube views since Jan. β18 through influencer content production
FΓΌrkan AslΔ±m, affiliate manager at bluestacks & Game.tv said:
"I have had the pleasure to work with Alessandro between 2018-2021. His hard work paid off, making him among the top performers of game.tv with over 100.000 mobile app installs. Coming from a web agency background, he was able to manage a large amount of external stakeholders such as influencer marketing agencies, user acquisition boutique and PR agencies while leading a large community."